The Broad: An Iconic Museum in Los Angeles, CA

Los Angeles, CA is a hub of cultural attractions, and The Broad is one of the most popular museums in the city. From its incredible collection of contemporary art to the impressive building design, The Broad is a must-visit attraction for both locals and tourists. In this article, we'll take a closer look at what makes The Broad such a unique and important institution in Los Angeles.

A Brief History of The Broad

The Broad was founded by philanthropists Eli and Edythe Broad, who have a long history of supporting the arts in Los Angeles. The couple has donated more than $2 billion to various cultural institutions, and The Broad is one of their most significant contributions to the city.

The museum opened in September 2015 and quickly became a popular destination for art lovers. The Broads' collection of contemporary art is world-renowned and includes works by some of the most significant artists of the past few decades.

The Building Design

One of the most striking features of The Broad is its building design. The museum was designed by Diller Scofidio + Renfro, an architecture firm known for its innovative and unconventional designs. The building is a work of art in itself, with a "veil" that covers the exterior and allows natural light to filter into the galleries.

According to Elizabeth Diller, one of the architects who worked on the project, "The veil is a porous envelope that drapes over the entire building. It's an abstraction of the concept of the veil, which is a filter or a screen." The result is a stunning, modern building that has become an icon of contemporary architecture in Los Angeles.

The Collection

The Broad's collection is one of the most impressive in the world, with more than 2,000 works of art. The collection includes pieces by some of the most significant artists of the past few decades, including Jean-Michel Basquiat, Jeff Koons, Cindy Sherman, and Takashi Murakami, to name just a few.

One of the highlights of the collection is a massive, immersive installation by Yayoi Kusama called "Infinity Mirrored Room - The Souls of Millions of Light Years Away." The installation consists of a dark room filled with small lights that reflect infinitely in mirrors, creating an otherworldly experience for viewers.

According to Joanne Heyler, the founding director of The Broad, "The Broad is unique in that our collection is focused on the art of the last 50 years. We're interested in artists who are thinking about the world we live in today and engaging with the issues of our time."

Visiting The Broad

If you're planning a visit to The Broad, there are a few things you should know. First of all, admission to the museum is free, but you'll need to reserve a ticket in advance. Tickets can be booked online or over the phone, and there are a limited number available each day.

Another thing to keep in mind is that The Broad can get quite busy, especially on weekends and holidays. If you want to avoid the crowds, try visiting on a weekday or during non-peak hours.

Once you're inside The Broad, take your time exploring the galleries and soaking up the incredible art. And don't forget to check out the museum's impressive collection of books and other publications, which provide even more insight into the world of contemporary art.


The Broad is a unique and important institution in Los Angeles, offering visitors an opportunity to explore the world of contemporary art in a stunning, state-of-the-art building. Whether you're a seasoned art lover or just looking for something new and exciting to do in LA, The Broad is definitely worth a visit!

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